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The Gruen Transfer - The Pitch


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The Gruen Transfer airs on ABC in Australia.


Last year, the format was picked up by Fox LOOK for US tv, and will be renamed 'The Big Sell'




The Gruen Transfer looks at current and historic ads, with a panel made up of two permanent advertisers, and two guests.


I'll have to find the one where a guest pannelist wore what looked like a bull testicle necklace.


Every week, they do 'The pitch' where two advertising firms need to pitch the unpitchable. (Euthanasia at 80, celibacy, child labour, fat pride etc)

So, a few examples:





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