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The Gruen Transfer - The Pitch


Arnah
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The Gruen Transfer airs on ABC in Australia.

 

Last year, the format was picked up by Fox LOOK for US tv, and will be renamed 'The Big Sell'

 

http://briodaily.com.au/2010/09/the-gruen-transfer-to-take-on-the-us-market/

 

The Gruen Transfer looks at current and historic ads, with a panel made up of two permanent advertisers, and two guests.

 

I'll have to find the one where a guest pannelist wore what looked like a bull testicle necklace.

 

Every week, they do 'The pitch' where two advertising firms need to pitch the unpitchable. (Euthanasia at 80, celibacy, child labour, fat pride etc)

So, a few examples:

 

http://www.youtube.com/watch?v=k9kkVo7Rv8g

 

http://www.youtube.com/watch?v=qRTlWe4iA2g

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