The NZA Posted April 28, 2016 Share Posted April 28, 2016 source Chipotle is considering adding new menu items to win back customers as sales plunge in the wake of E. coli outbreaks that affected restaurants across the country. One of the first items that Chipotle could add is chorizo, a spicy pork and chicken blend, Chipotle executives said on a call with analysts on Tuesday. The company is hoping that chorizo and other new menu additions will draw back its most loyal customers. A test of chorizo in Kansas City last year was "very, very popular with our loyal customers," Chipotle co-CEO Monty Moran said. The company is hoping that the addition of chorizo will "make our loyal customers come more often," he said. Chipotle's revenue dropped 23.4% to $834.5 million in the first quarter, the company reported on Tuesday. Same-store sales dropped nearly 30%. The decision to add menu items goes against one of Chipotle's core business strategies. Quote Link to comment Share on other sites More sharing options...
Da Cap'n 2099 Posted April 28, 2016 Share Posted April 28, 2016 Shoulda had that chorizo here in Miami. Our Cuban community woulda leveled out those down numbers for sure. Quote Link to comment Share on other sites More sharing options...
Mr. Hakujin Posted April 30, 2016 Share Posted April 30, 2016 Post-E.coli the only Chipotle in our area had a severe drop in customer service. So that's why they haven't been getting my business the past few months. And all the times I've been to Miami and I honestly can't recall if I have had chorizo. Maybe at Hondo's Con when we went to that cafeteria-type chain restaurant? And if I did have it then it didn't make an impression on me. Quote Link to comment Share on other sites More sharing options...
Da Cap'n 2099 Posted April 30, 2016 Share Posted April 30, 2016 If it didn't make an impression then you didn't have it. Quote Link to comment Share on other sites More sharing options...
alive she cried Posted May 1, 2016 Share Posted May 1, 2016 We don't have Chipotle, but I fucking love chorizo. It works in so many dishes. Quote Link to comment Share on other sites More sharing options...
Mr. Hakujin Posted May 2, 2016 Share Posted May 2, 2016 If it didn't make an impression then you didn't have it. Yeah, guess not. It's a chicken and pork sausage? Quote Link to comment Share on other sites More sharing options...
Jumbie Posted May 2, 2016 Share Posted May 2, 2016 (edited) I'm puzzled. Can't they just spend some money to advertise that they took the e-coli off their menu? Edited May 2, 2016 by Jumbie Quote Link to comment Share on other sites More sharing options...
Maldron Posted May 2, 2016 Share Posted May 2, 2016 (edited) They did that. A whole bunch of press and a whole bunch of free food coupons to spread positive word of mouth. Clearly it worked very badly. Still, I got three free meals out of it. Edited May 2, 2016 by Maldron Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.