I'm very conflicted as I do love the world cup and it's something I get genuinely excited for every 4 years. I however cannot abide how it came to be (both in terms of the bribery, the human rights violations in getting things built and the lack of human rights within the country) and the blatant sports washing attempt it is also. I take a lot of umbrage also with Qatar paying large sums of money to extremely high-profile footballers to advertise it (David Beckham, Andrea Pirlo to name 2) to try brainwash people essentially into thinking it's okay.
I do think I'll end up watching some of the more high-profile games, but I won't be making an attempt to watch as much of it as I usually would.
As an aside, and for anyone looking to do some education on the issue, there's an excellent, 5-part, video series on how it all came to be on YouTube (linked below). It delves much further than the sport and gives background on Qatar, their shocking workers' rights and some regional history too.