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Honda is totally out of their minds!!!


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if you know about cars, you know what each part looks like... but enough from me, here's the meat of what you wanna see


New Honda commercial in the UK. Very important that you understand:

There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including a full engineering the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation -- including the costs. There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and re designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.



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I've seen something almost exaclty think this twice before, once with Junker and Dinghy at a FIU exibit of really lame pretenious abstract art (the video was the highlight), adn once at the Museum of Modern Art in Paris. Neither of those were entirely with car parts, and it's pretty ballsy to air. You run the risk that people, with their short attention spans, we hate you for it, but then again, that's probably why it's not airing in the USA. They should air it here during the next Super Bowl.

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