Ok, I have to address this so called Kendrick Lamar "diss".
As you noticed above, I didn't even acknowledge it. Instead I focused on how bad Big Sean was and is. However, tons of folks on Facebook, Twitter, the radio and other places are claiming that Kendrick's verse is the second coming of 2Pac.
No.
It's not even a real diss towards anyone! Now to be fair not everyone is blinded by what has everyone else in an uproar about this non thing. I've seen some very educated takes on this. As well as some extreme takes. For example: "these media crackas are just blowin this up to get niggas to fight". That's a little much, but not completely without validity. Still...
I do think that the verse is good if not great, but don't get confused, Ether this ain't. Half if not all the folks he mentions he's cool with. And to me, it's more of a "step up or move over" message than "fuck y'all". Honestly, the most damning thing he says, in my opinion, is being the "King of New York" while he's famously from California. Also, let's not forget him dickriding the REAL guys he should be dissing if he wanted to make a name for himself.
If this was meant to be a diss then, to me, it was wack. If it wasn't then people are stupid.