Reverend Jax Posted August 13, 2009 Share Posted August 13, 2009 Before voting, to be fair, allow Nick to counter my argument. So, last night I met up with Nick, Curtins, George (bishop) and John (spacecowboy) at Tobacco Road and drinking and eating and talking occurred. As the conversation went from whether or not your girlfriend disliking Fight Club would be a dealbreaker, to a comparing and contrasting of Emmanuel Kant and John Stuart Mill, to how Guinness on tap tastes different in Miami than it does in San Francisco, at one point we were talking video games. Nick mentioned that he was disseminated as a Nintendo fanboy from way back that the big N wasn't using their massive financial success with the Wii and DS to invest into marketing to hardcore gamers. I made the argument that it's kind of a waste of money to market to hardcore gamers, because hardcore gamers are tapped into the gamer world and read reviews and hear about games from publications (this includes online publications) and will hear about good games and will not be compelled to buy well marketed games that are poorly received by critics. He argued that not all hardcore gamers were plugged into the culture. It seemed to me that at this point we were disagreed on our definitions. Here is what he and I argued. Nick believes a hardcore gamer is any gamer that plays hardcore games, which he defines as more complex and challenging than casual games. He agreed that games like Halo, Call of Duty, Madden, Gears of War, Bioshock, Mass Effect, etc, qualify. So if you play games like Nintendogs, Guitar Hero, Smash Bros, Mario Kart, Puzzle Fighter, Big Brain Academy, etc, you are a casual gamer. If you play Call of Duty, Halo and Madden with your frat brothers, you are a hardcore gamer. I believe being a hardcore gamer is about being part of the gamer culture. I'm talking about knowing what month E3 is held every year, knowing about decision being made and Microsoft and Sony regarding developers and exclusivity, I'm talking about following gaming news and knowing about what big game are coming down the road next month, what the big holiday releases will be in June. If the first time you hear about a game if when you see a commercial for it during an NFL game or a print ad in Maxim, you are not a hardcore gamer. That's why I was arguing that it's not worth it to Nintendo in invest in marketing to hardcore gamers in TV and print, because a hardcore gamers does his homework. What do you think? Quote Link to comment Share on other sites More sharing options...
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