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From Joystiq

 

It seems that the recent rumors about real world rewards for virtual world Xbox Live Achievements are true. Microsoft has just announced a cross-marketing promotion with Old Spice deodorant to give some freebies to American Xbox Live users who add at least 1,500 Achievement points to their gamerscore between Feb. 12 and April 12.

 

Players have to be at least 13 years old and register at Xbox.com/rewards after Feb. 12. Prizes are divided in to three tiers, depending on the participant's "annual gamerscore" (which we can only assume is the number of points you've gained in the last year):

 

Level 1 (Gamers who have an annual gamerscore between 0-4,999 at time of entry): Game Picture, Dashboard theme, Contra for Xbox LIVE Arcade

Level 2 (5,000-9,999 annual gamerscore): Level 1 Package, 100 Microsoft Points and a contest T-shirt

Level 3 (10,000+ annual gamerscore): Level 1 Package, 200 Microsoft Points, contest T-shirt and Fusion Frenzy 2.

All told Microsoft will be giving away $500,000 in prizes to gamers who would probably be earning these Achievements for free anyway. Sure, T-shirts and a few hundred MS points aren't anything to write home about, but Fusion Frenzy 2 is a $50 game that can be had for nothing but some diligent gaming. We applaud Microsoft for showing a bit of tangible recognition to some of its most loyal customers. Sony, Nintendo, the freebie ball is in your court.

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Some info & commentary from Kotaku about Gamestop's new rated M policy...

 

GameStop managers and employees better be on their toes the next time an 8 year-old comes in to pick up a copy of The Guy Game. In a conference call late last week, corporate explained the new policy on M-Rated game sales to minors. In short, you're fired. Not only are you fired, but your manager? Also fired. I am assuming that afterwards they send someone to your house to fire your family. Then they hunt down any one you ever loved, regardless of whether that love was reciprocated or not.

 

I've confirmed the new policy with a local store, at least up to the manager bit. This is meant to make sure that GameStop managers, some of which are famous for not knowing jack about video games, keep their peons who know so much they figure they can be a stand in for the ESRB in line. "This is rated M, but it's mainly just shooting aliens and a couple bad words. Here you go lil' Timmy." That sort of thing. I've seen it happen many times. Hopefully won't be seeing it happen ever again.

 

This policy takes a load of responsibility off of parents, who can now go back to worrying about more important things, like getting their nails done down the way after they drop their children off at GameStop for an unofficial babysitting session.

 

Glad to see the mature label taken seriouly now, but i fully agree that the industry's liability begins and ends with slapping on the label the ESRB tells them, they cant be your child's overseers.

 

also on Gamestop: If theyre opening the games now, are they still new?

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Surprised this one wasn't picked up by Kotaku....

 

Bono, Murdoch could buy 'Grand Theft Auto' maker

Facing shareholder revolt, Take Two Interactive delays shareholder meeting, considers company sale.

Game Over is a regular column by Chris Morris

March 19 2007: 11:23 AM EDT

 

NEW YORK (CNNMoney.com) -- Bracing for a shareholder revolt, the maker of the "Grand Theft Auto" video game said Monday it is considering new corporate strategies, including the sale of the company.

 

Take Two Interactive Software also postponed its shareholder meeting by six days, moving it to March 29. Twelve days ago, investors owning some 46 percent of the company's shares announced plans to stage a take over the board and oust current CEO Paul Eibeler. The move comes after years of scandals and allegations ranging from backdated options to overstated revenue to hidden sexual content in its most popular game: "Grand Theft Auto: San Andreas."

 

Shares of Take-Two (Charts) rose nearly 7 percent to $22.30 from its close at $20.85 Friday following the company's announcement. The company said there was no guarantee it would present any alternative suggestions to shareholders.

 

Game industry insiders at the recent Game Developer Conference who are familiar with Take Two but asked not to be named because of ongoing relationships with the company, said they expect the shareholder action to be successful.

 

While today's announcement makes the sale of the company a possibility, there's also a chance that the company (or a new board) might sell off underperforming units to concentrate on Take Two's core strengths.

 

"Take Two's stock is a troubled bag now for two reasons: One, there's a high concentration of ownership in a very small number of hands - and at last report, nearly 30 million shares are short," said John Taylor, an analyst for Arcadia (who also owns shares of Take Two). "So you have a tug of war between two muscular groups. One is made up of people who think the worst is yet to come. The other is made up of a small number of increasingly activist shareholders.

 

"It would not surprise me is this had some kind of pile-on effect with people getting behind the activists to squeeze the shorts."

 

As for potential buyers, the list is long. Game publishers UbiSoft and Activision (Charts) have reportedly explored a possible bid in the past. Elevation Partners, the venture capital group whose members include U2 front man Bono, is a possibility as well. And Rupert Murdoch's News Corp. (Charts) has also been mentioned regularly as a possible suitor.

 

"The most important thing is the closure of the legal uncertainties," said Taylor. "With or without this activist shareholder group, if there were no legal cases, we'd be hearing a lot more about [a possible takeover] already."

 

One company that says it's not in the running is Microsoft. Because today's independent publishers are platform agnostic - that is to say, they build games for all major systems - taking over one would result in a massive revenue loss for Microsoft, as all development would be redirected toward the Xbox 360.

 

"We could never launch an acquisition bid at a third party publisher," said Shane Kim, corporate vice president of Microsoft (Charts) Game Studios.

 

Take Two has many holdings, though, which leads some to think an asset sale is more likely. On the game development and publishing side are Rockstar Games (makers of the "GTA" series), 2K Games and 2K Sports and Global Star Software. In addition, it also distributes games through its Jack of All Games subsidiary and manufactures peripherals and accessories via its Joytech branch.

 

Of those, Rockstar is the breadwinner, of course - and should the company or a new board decide to pare down the company, this is the unit that's most likely to stay.

 

"The [GTA] brand has only gotten stronger," said P. J. McNealy of American Technology Research. "It's foolish to think the brand has been diminished. They've certainly recycled it quite a bit, but it's still one of the biggest franchises in the cycle."

 

2K Games has some notable properties in its portfolio, including games made by industry legend Sid Meier ("Civilization," "Alpha Centauri"). 2K Sports, though, would be vulnerable to sale. Ubisoft, for instance, has made it known it would like to start a sports brand to compete with Electronic Arts (Charts), makers of the popular "Madden" series. EA, meanwhile, would likely make a bid as well.

 

Global Star, Jack of All Games and Joytech are considered underperformers - and would be the most likely to be jettisoned.

 

The looming shareholder battle is just the latest in a series of troubles for Take Two. The company spent a significant part of last year dealing with a scandal involving backdated stock options. Former CEO (and company founder) Ryan Brant in February pled guilty to criminal charges in connection with the option scandal and settled a civil suit for $7.3 million. Brant is expected to cooperate with investigators as they expand their case against the company.

 

The company also entered into settlement talks in a lawsuit tied to the so-called Hot Coffee scandal, in which a sex mini-game was hidden in the code of "GTA: San Andreas."

 

The stock has suffered as a result of the problems, hitting a 52-week low of $9.06, though share prices have rebounded since news of the shareholder action. Last week the company reported a net loss of $14 million for the fourth quarter.

 

Of course, it's impossible to know what will happen should the current board offer no alternative proposal or if the shareholder group assumes control of the board. It's entirely possible either party will keep the company intact and work to rebuild it.

 

"These guys aren't doing this without a plan," said McNealy.

 

source

 

In a way this works, selling off someone like 2kSports, who I've followed in the past, but now am a bit indifferent about (what happened to the low-low prices...fuckers? If EA weren't such cock-sucking franchise whores....) wouldn't really bother me if the same people kept control of GTA. It suck if it got watered down.

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its true, im completely on kotaku's junk these days.

 

I dont think the elite's gonna do much to mess up you guys' system. No HDD, no wifi, youre just missing out HDMI (if youve got a TV for it, its not like components look shitty anyway), and wha, 120 GB drive? shame its not interchangable like the ps3 but ive not heard many complaints of lack of space, and you guys dont seem to mind the noise complaints ive read either...so if youre missing out on the cool black look, just pick up a skin here.

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